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August 17, 2006

Search Engine Optimization (SEO)

WHAT'S YOUR GOOGLE RANK?

If you don't know, you are not being found. Do you have the Google Toolbar in your browser? You can have it here.

OLD SCHOOL SEO

  • The URL rules supreme (eg; www.realestate.com)
  • Search engines use META Keywords to index websites
  • Keywords in webpages
  • Lots and lots of reciprocal links to other Websites

NEW SCHOOL SEO

  • New Content, new content and more new content
  • Fresh, frequent new content
  • RELEVANT links from high ranking Websites
  • Your links to other RELEVANT Websites
  • The RELEVANT TITLE of every page
  • Keywords in web pages
  • Longevity (develop a track record)

WHAT's RELEVANT IN YOUR CONTENT?

So, CONTENT AND RELEVANCY are key?
YES!

Blogging with good, frequent, relevant content will enhance your ability to be found by search engines! Why? Because of the New School SEO rules. Bloggers satisfy all of the above. No pay for clicks. No paid advertising to get seen on the "advertised links" area. You don't get a better ranking for advertising with Google or paying Google for any of their products or services. No tricks. No trying to beat the system. No paying a third party to "guarantee" high rankings (these schemes don't work in today's web search ranking world and may even penalize you). Google just looks for fresh, relevant information.

Authored by Merv on August 17, 2006 09:12 PM | Start or join a discussion here.
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